The panic you feel when sales are down (or none existent) for another month.

Avoiding the mailbox because you know the bills are inside.

The fear that grips you when you’re about to present your offer.

The racing heart and nausea that hits as you’re signing into your bank account.

Another December rolling past where you see all that you didn’t accomplish, the debt that’s piling up, the income that hasn’t yet arrived.

Battling the thoughts saying you’re never going to make it.

Wondering if you even want to try any more.

Watching people with less talent, less passion, and far less wisdom than you making way more money than you, having much more impact, going on the luxury vacations because they can afford it.

You’ve done the work.

The belief shifting.

The continual refocusing of your thoughts.

The affirmations.  The meditations.  The journalling.

You’ve invested in yourself, program after program, coach after coach, thousands poured in trying to solve the challenge of how to take your creativity, your passion, your potential and have it actually translate into sales, dollars, clients, impact.

In fact, you’re becoming an expert at determining which risks to take and which ones not to.

But…

You’re also fighting this growing sense of defeat.

You’re willing to do the hard work but you’re fucking tired.

And every time you get up and move again, you see all that is in front of you - all the things you’re ‘supposed’ to do - and overwhelm is knocking on the door.

You know you have a good product, an exemplary service, you know you can help people and make a difference.

But you’ve been at it so long… when does it actually begin to work?

The $10K months sound amazing.  The six-figure years sound like the dream.

But at this point, you’d be happy if you could just go to bed at night and not feel the thoughts creep in that you may not be able to pay your bills next month.

If you could get up in the morning with the same determination that’s pulled you this far, but channeled in a way that actually builds income.

When will the results finally begin to show up so you’re not feeling the growing shame that you’re doing it all wrong?

You’re smart, you’re capable, you’ve got a clear, strong vision - so what’s going on?

Why isn’t it working?!

Most money experts, manifestation teachers and business coaches will tell you that you need to adjust your beliefs, that you need a clear strategy and that you need to provide outrageous value in order to build the sales and income.

But… haven’t you been doing all that?

Your money mindset is so on point you should be a friggin’ millionaire by now.

You’ve been executing the strategy tirelessly (though, if you’re being honest, you’re exhausted by the daily effort).

You’ve put out so much value, so many freebies, given so much of yourself out there, you’re starting to wonder how you’re ever going to give more inside your products or services.

It’s not just belief shifting that changes the game.

It’s not a more clear business or marketing strategy, or a stronger vision that makes the difference.

It’s not about putting out ‘value’ because you’re chasing an impossible and invisible marker.

In fact, it’s not even about the money at all.

Well, it’s not not about the money, but it’s more than that.  Deeper.

And it’s old, which is why all the work you’ve been doing to try and root out the problem hasn’t seemed to make more than a surface-level impact.

What’s the goal really?

It’s paying bills easily.

It’s a business or career that feels good, you’re excited about, AND supports you fully financially.

It’s going on vacation.

It’s seeing your savings build.

It’s growing your retirement support.

And…

It’s that moment 6 months from now when you realize… you haven’t freaked out about money in a while.

It’s going to bed each night feeling spent in a good way.

It’s your friends and family saying to you, ‘Something is different.  You’re so much… happier now.  The stress is gone from your eyes.’

That isn’t a money mindset issue, or a business strategy fix.

That’s an operational adjustment.

It’s you moving differently, responding to life instead of reacting.

It’s the confidence you feel in your work that holds strong when you make the pitch.

It’s the steady calm that your clients crave, so they’re practically lining up to work with you, to buy your products.

It’s the recognition that the fear, the nervousness, when you’re about to build a sales page, minutes away from a sales call, or preparing for an interview, that the fear and nervousness isn’t a marker that you’re not cut out for this; it’s an indication that you’re invested in it.

So how do you make that operational adjustment?

Is it more ‘belief work’, more ‘journalling’, a new marketing process?

And why has nothing you’ve been doing so far made that adjustment happen already?

Let’s break it down.

This is important work.  Clearing out the limiting beliefs about money that you picked up along the journey of life and anchoring in ones that support money flowing in.

BUT, it’s always focused ON the money (which seems logical, right?).

What if…

You already have the Millionaire’s Mindset?

You’re already amazing at managing money?

What if you’re just set up in a way that’s… deflecting the dollars?

The money IS flowing to you all the time, but it can’t get in.

Your operations manual won’t let it.

Childhood roles may say that having the income you want will make your family uncomfortable, and rather than shake the tree, you focus on ‘building’ (but never really ‘attaining’).

Expectations built over time, altered and adjusted from experience after experience where the raise didn’t come, the sale didn’t convert, the product didn’t sell like you hoped - you can’t erase history, and you’ve been at this long enough that those experiences have become your expectations.

So that’s what has to show up (it’s basic quantum physics).

All those programs, coaches and strategies you invested in?  They had a sneaky underbelly to them.  Shame overlaid on you for struggling with money, guilt poured in when the strategy isn’t working, regret for all the things you did (and didn’t) do in the past.

A ‘money mindset’ isn’t going to address those things.

It can’t.

That’s not it’s job.

Have you ever noticed that most business strategies are kind of the same?

You’re to build a strong, clear vision, break down the big goal you’re working toward into smaller chunks you can do each day, and then it’s all anchored with a mix of daily grind, countless networking events or social media reach outs, and tracking each action and the result thereof.

But it all feels kind of… icky.

You’re doing it, because you’re told that’s what it takes to build a business or career, but it feels off to you.

You figure it must be that you’re: 1) not cut out for this, 2) not salesy enough, 3) just don’t want it bad enough.

But if that were true, why would you even been trying in the first place?

The problem isn’t you, it’s that you’re trying to bend yourself into a business strategy that doesn’t take into account who you actually are.

You’re following the ‘success clues’, but they aren’t working the same way for you.

Because you’re a totally different person than that person who promised you “the system works for everyone”.

You don’t need a new business strategy.

You need to know how to do business in the way you are built.

Let me ask you: when you see someone struggling with something - say they can’t reach the item on the top shelf at the grocery store - do you need to be told to ‘provide outrageous value’ in order to reach out and help?

Or do you just… help?

The strategy (because that’s what it is) of ‘providing outrageous value first’ is a construct our male counterparts have built.

Because, while we love them, men are not inherently built to reach out and help in the same way women are.

They have to learn that providing value is a useful step for them to earn the sale.

You’ve been ‘providing value' without even thinking of it since before you could talk.

When you watch small children, the little girls tend to share, tend to help each other out, their nature is generally to see someone who’s sad and give them a hug.

The little boys tend to compete, tend to try and one-up each other, their nature when they see someone who’s sad is generally to ask if they’re ok, but not inherently to just reach out.

Here’s what happens when, with this in-built behaviour, women learn they’re supposed to ‘provide outrageous value’ before they can ask for the sale:

They burnout.

They give so hard, so full, so ‘outrageously’, their tank is empty before they can bring anyone in.

Giving is your nature.

Asking for the sale, commanding the money, is not.

You’ll never be able to ‘give enough value’ to confidently invite the sale.

You’ll be burned out long before you get there.